Date: November 28th, 2004
Article by: Nathan Glentworth (Owner, Head Editor & Hardware Reviewer)
Product Submitted by: Samsung Canada
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SAMSUNG CORPORATE PROFILE

Head Office Corporate Information

Samsung delivers management reform through New Management to maintain high international competitiveness. SAMSUNG is dedicated to contributing to mankind's quality of life. The year 2000 will be declared as the First year of Samsung Digital Management to speed up the digitization of all areas of management with an ultimate objective to become a leader in the digital age of the 21st century. Samsung has continuously improved its financial structure by increasing profits, reducing costs, and enhancing brand image. SAMSUNG's stability and development potential are universally recognized.

Canadian Corporate Information

After only a decade of growth since first entering the Canadian market in 1987, Samsung Canada, headquartered in Mississauga, Ontario, has emerged as the market leader. We are growing in Canada by about 20% per year and continue to build a strong presence in every market we enter. Operating as part of Samsung's Americas group, our Canadian operations gain considerable competitive advantage from Samsung's local Americas R&D, manufacturing, and technical support. Samsung Electronics in Canada focuses on consumer electronics and information systems products. Consumer electronics began in Canada in 1987, followed by IS in 1992. The information sales division has grown 61% since 1992. Samsung has introduced a wide range of IS products into the Canadian market, which include hard disk drives, CD-ROM drives, printers, fax machines and monitors enforcing its leading market position and fast year-over-year growth with a strong local presence and reseller network to serve Canadian consumers from coast to coast. Samsung is building a strong presence in Canada as it has all over the world.

PRODUCT INTRODUCTION

In the 1980's, we had tape players. In the 1990's we were upgraded to the clear crisp sound of the portable CD player. Now in the early 21st century they have all been demoted and almost eliminated by the introduction of the MP3 player. But why?

With digital clarity and the ability of carrying large amounts of your favorite songs in one small tidy package, the consumer can shed the inconvenience and extra weight associated with carrying numerous CD filled with songs that you don't actually want to listen to. We all know that there are very few CDs on the market that people want to listen to from start to finish, and with the introduction of MP3 compression and CD ripping, the user can now carry only the songs that they really want.

In addition, some or even most new MP3 players are entering the market with FM radio receiving and voice recording capability. If you are tired of the music you have on the MP3 player, you can switch to your local radio broadcast till you upload some new media or if you need to record a voice memo or even a small business conversation, won't have to carry around a separate recorder.

The Samsung Yepp YP-780V MP3 player I will be reviewing today encompasses all of these features and compresses them into such a small size that you could easily fit two or even three of them into one hand.

PRODUCT SPECIFICATIONS