With flat panel TVs now being the standard display for livingroom movie and TV viewing, consumers are torn between what they should buy today. On one hand they have the plasma models which offer exceptional contrast and smooth video playback, but cannot compete with LCD TV's superior color reproduction and energy efficiency. But on the other hand, LCD TVs until recently couldn't offer the smooth playback needed to view action and sports without ghosting, motion blur and artifacts. So what is a consumer to do? You could say they were damned if they chose plasma due to its power consumption that is close to double that of an equivalent sized LCD model, but without it, they could fully take advantage of any viewing experience that involved fast movements (sports, action, etc..).
In fact, this has been the only thing holding LCD TVs back from dominating the market.....until now. Lately all major LCD TV manufacturers have been releasing 120hz models which essentially refresh the screen twice as fast as the 60hz the eye is capable of processing and thus leading to smooth ghost-free viewing experience. More information on this technology can be found HERE.
So essentially, you take all the benefits of the fast response plasma panel, and add them to the superior color reproduction, lower power consumption of an LCD TV. Seems like a match made in heaven and a nail in the coffin with respect to plasma technology. But one characteristic that has been dominated by plasmas has been contrast ratio. Between the two, plasmas always have blacker blacks than a similar LCD model. But due to LED backlight technology which is slowly becoming more and more mainstream, instead of a fluorescent backlight supplying the illumination, now you have a couple hundred white LEDs used for backlighting that can individually be turned off when the screen immediately in front of them is black in a certain part of a video. This leads to lower power consumption and in addition, take for instance a night scene, everywhere you have pitch black, the LEDs turn off which essentially give you a pure black picture without the usual gray seen on most conventionally lit LCD models. This is the industry's way to combat the LCD contrast issues and in the coming years, it WILL become the standard.
But what about the LN55A950 9 series which is Samsung flagship line of LCD TVs. What does it bring to the table. Well, the model being reviewed today is fully 120hz compliant, has full LED backlighting, it has Samsung's top of the line 55 inch LCD panel for their best color reproduction they have available. This should be an interesting review to see if the newer 120hz technology does work, or as with any first implementations, this could be deemed as an expensive trial run to iron out the bugs before the true home run hit is released the second year. How will this set perform after 5 months of everyday use? Read on to find out....
Head Office Corporate Information
Samsung delivers management reform through New Management to maintain high international competitiveness. SAMSUNG is dedicated to contributing to mankind's quality of life. The year 2000 will be declared as the First year of Samsung Digital Management to speed up the digitization of all areas of management with an ultimate objective to become a leader in the digital age of the 21st century. Samsung has continuously improved its financial structure by increasing profits, reducing costs, and enhancing brand image. SAMSUNG's stability and development potential are universally recognized.
Canadian Corporate Information
After only a decade of growth since first entering the Canadian market in 1987, Samsung Canada, headquartered in Mississauga, Ontario, has emerged as the market leader. We are growing in Canada by about 20% per year and continue to build a strong presence in every market we enter. Operating as part of Samsung's Americas group, our Canadian operations gain considerable competitive advantage from Samsung's local Americas R&D, manufacturing, and technical support. Samsung Electronics in Canada focuses on consumer electronics and information systems products. Consumer electronics began in Canada in 1987, followed by IS in 1992. The information sales division has grown 61% since 1992. Samsung has introduced a wide range of IS products into the Canadian market, which include hard disk drives, CD-ROM drives, printers, fax machines and monitors enforcing its leading market position and fast year-over-year growth with a strong local presence and reseller network to serve Canadian consumers from coast to coast. Samsung is building a strong presence in Canada as it has all over the world.