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Date: November 16th, 2009
Article by: Nathan Glentworth (Owner / Head Editor)
Product was submitted by: HIS



A lot of people might think when viewing hardware reviews that the newest videocards are always the most popular. Everyone assumes that the general population are early adopters and have to have the latest technology. But when the numbers are crunched and the results are in, you may be surprised to hear that the hot selling product might have been out on the market for quite some time before they catch the attention of most buyers and result in a purchase.

Take for instance this HIS HD4850 iCooler videocard being reviewed today. To some they might think this card is old news and to those thinking that, they couldn't be farther from the truth. The HD4850 even today outsells most videocards on the market and still is a hot ticket item. But most manufactures wouldn't want you to know that seeing this might hurt their latest videocard sales, which again is untrue.

But why is this card still popular? Well, for one, a lot of people who are still big into gaming use a Windows based XP machine and DirectX 9. But if they upgraded (if you can call it that) to Vista, they still are covered for DX10 gaming. With the relative lack of DX11 games on the market, the need to jump onto the new technology is fairly low and while DX11 gaming ramps up, everyone knows that their will be a new round of new cards to purchase when that time comes. Why buy a place-holder until the real cards hit the market.

Because of that, the HD4850 still will play most games with decent frame rates and if you need more power, well, purchasing two of them to make a crossfire setup is still cheaper than upgrading to a new single card HD5xxx series card and in most cases faster. The only thing you will be missing is the DX11 support which in most cases will not be missed.

So how does HIS's iCooler HD4850 do for the lowe price of around US$125? Well read on to page 2 to find out.



HIS strives to provide our customers the best value and service on accordance to our founding principles. Today, HIS is one of the largest graphics companies in Hong Kong and rank premier in the world of multimedia graphics. In this fast changing world and very especially in the field of PC, a flexible attribute is competitive advantage. Over the years, HIS earned its reputation worldwide as offering a flexibility that other just cannot match. HIS moves fast. HIS reacts fast.

Commitment to excellence is the bedrock of our company direction. We expand by providing our customers worldwide with the best quality and service to achieve the fundamental objective the Total Customer Satisfaction. As such our worldwide customers are very loyal to us.



ATI Radeon™ HD 4800 Series GPUs bring the power of graphics ‘supercomputing' to gamers, setting a new standard for visual computing. Redefine the way you play and take HD gaming to the extreme with best-in-class performance. With one teraFLOPS on tap, the TeraScale graphics engine delivers an immersive, cinematic gaming experience. Add this graphics card to your PC and watch Blu-ray movies and play HD content with incredible visual fidelity or take your experience to another level with new multimedia capabilities. Do it all with break-through efficiency that doesn't compromise performance.

Redefine HD Gaming

With more than twice the processing power of previous generation AMD discrete graphics cards, ATI Radeon HD 4800 Series graphics cards deliver a cinematic gaming experience and unprecedented performance.

The new TeraScale graphics engine combines the power of one teraFLOPS, 800 stream processors and next generation GDDR5 memory to propel you deep into your gameplay with seamless frame rates and high resolutions.

Enhanced anti-aliasing (AA) and anisotropic filtering create striking graphics with unparalleled realism so you can max out the settings of the most demanding next-generation games or revitalize your favorite titles.

Play today while preparing for tomorrow with tessellation, support for DirectX® 10.1 and scalable ATI CrossFireX™ technology.

Go Beyond HD Video

Add an ATI Radeon HD 4800 Series graphics card to your PC and watch the latest Blu-ray and HD movies play with incredible fidelity 1 – upscale to nearly twice the display resolution of HD content. 2 Take full advantage of Blu-ray functionality with dual-stream, picture in picture (PIP) capabilities.

Sophisticated new features within ATI Avivo™ HD technology give you the freedom and flexibility to edit videos quickly and convert them to H.264 and MPEG-2 formats 1.8x faster than real-time.

Support for the latest audio visual interconnects ensures you can take advantage of the latest display technology.

Break-through Efficiency

Like their predecessors, the ATI Radeon HD 4800 Series graphics cards offer optimal performance and break-through efficiency with platform-independent intelligent power management.

Regardless of platform, these graphics cards deliver the power needed to blaze through even the most intense games while intuitively conserving energy at idle or when demand is low.

ATI Radeon HD 4800 Series – Key Features

  • TeraScale Graphics Engine - The new TeraScale graphics engine features over one teraFLOPS, nearly one billion transistors and 800 stream processors so you can enjoy the high resolutions and fast frame rates previously only available with dual-card systems.

  • Advanced Memory - GDDR5 memory provides twice the bandwidth per pin of GDDR3.

  • Enhanced Anti-Aliasing & Anisotropic Filtering - High performance anisotropic filtering and 24x custom filter anti-aliasing (CFAA) smooth jagged edges and create true-to-life graphics, for everything from grass to facial features.

  • DirectX® 10.1 - Play today while preparing for tomorrow with state-of-the-art DirectX 10.1 graphics capabilities.

  • ATI CrossFireX™ Technology - ATI CrossFireX™ technology with up to quad GPU support offers superior scalability so your system is ready to level up when you are.

  • PCI Express 2.0 - Support for PCI Express 2.0 will prepare you for bandwidth-hungry games and 3D applications.

  • Unified Video Decoder 2 (UVD 2) - UVD 2 frees up your CPU for other tasks so you get The Ultimate Visual Experience™ for even the most processing-intensive content, including VC-1, H.264 and now MPEG-2. Also, take full advantage of Blu-ray functionality with dual-stream, picture in picture (PIP) capabilities.

  • Accelerated Video Transcoding (AVT) - AVT allows you to convert videos to H.264 and MPEG-2 formats up to 19x faster than when using a just CPU.3 Full 1080p files can be converted to H.264 and MPEG-2 up to 1.8x faster than real-time. 3

  • Upscale Beyond 1080p - Watch the hottest Blu-ray movies or other HD content at full 1080p display resolution and beyond. 1

  • Enhanced DVD Upscaling - Watch standard DVD movies in near high-definition quality with DVD upscaling. The GPU uses post processing algorithms to enhance standard and low resolution videos and movies on your HD display.

  • Dynamic Contrast - Dynamic Contrast automatically adjusts the contrast and brightness during scenes to consistently deliver a crisp, vibrant picture.

  • HDMI - Enjoy the latest audio technologies using HDMI with 7.1 digital surround sound support. Also, xvYCC support allows the user to enjoy a wider range of color when connected to a capable HDTV.

  • Dynamic Power Management - ATI Radeon HD 4800 Series graphics cards deliver high performance when needed and conserve power when the demand on the graphics processor is low.

  • More Performance Per Watt - ATI Radeon HD 4800 series delivers up to 2x the performance per watt of AMD's previous generation GPUs.




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